In today’s time, it is not just ideal but also essential for every author to have their own website. It is more or less a requirement for a new or experienced to have an Author Website. Having an author website is a crucial element to an effective and efficient Book Marketing Strategy. A few extremely important and imperative initial aspects to cover when creating a successful author website are to have the site that is mobile-friendly with professional visualizations while essentially having well-organized contents.
Approximately every aspect that is considered when creating a Wikipedia page has to be similarly taken to account when creating an amazing Author Website. A medium such as an author website is an incredible asset for the author to publicize their initial information such as a Book Description and Author Bio. Since this generates a potential for the authors to display their additional content as per their choice. This is mainly done so that the needs of an author can be met. Since as an author you want to project your achievements and publications as much as possible.
These are the 6 outlined basic tips that are required to have griped to create a successful Author Website:
As per the current trend almost every author is required to provide a lengthy or comprised (short) bio for their website. Though it is completely the choice of the author according to however they would prefer to construct their author biography. A comprehensive (long) bio is supposed to be added on the page “About the Author”. It entirely would depend on you as the author on how detailed information you would want to include here on this page. While a short bio would be added on the “Homepage” with a “read more” link to the full biography. Likewise, when you create a Wikipedia page even their short bio is directed towards the media for them to pick up and run. Making it crucial to ensure that the passage is written in the third person. Whereas the lengthy bio is particularly influenced to drive the readers and in this passage, the author can be personal and detailed.
A book page is important to add to the author’s website so that every section has an individual page. A book page on the website would comprise a Summary, Title, Lengthy Description, Publisher, Book Cover, Subtitle and even if applicable include the Series and its number. Here the author can also include information such as the Page Count, ISBN, Video or Audio content if any have been made. This part of the page can be used for the author to include an excerpt to download, view or then add a book review as it gets published. It is essential to link retailers where the book is available for purchase or to pre-order.
Mailing List Sign Up
It is always recommended to implement a cloud-based service to maintain the mailing list from the signup section that is added to the author’s website. This helps to easily gather email addresses from the website which later is a comprehended as an exclusive asset for the author. Such a platform would provide a form that will be added to the website so that whenever a reader signups the form directly link/ send the list to your email. Even if the author when implementing such a service is confused about the use of the huge amount of email addresses it will eventually surely prove to their advantage when they are about to publicize their newsletter or an announcement for a book that can be used to target the audience exceptionally easily.
It is entirely an author’s personal decision on whether they are interested in add blogs on their author website. Though when spoken to professional marketers they have confirmed that there is no harm but rather is more of a help to have blogs added to the website. Though there are few tips to keep in mind to create the best effectiveness of the blogs if the author chooses to add them to their website. Firstly add and compose such blogs what are known best to you or that is related to the book. Secondly, maintain relevance to relate the book to the blogs with the trending news events and use keywords that would improve the organic search volume of your content. Thirdly generate traffic by consistently publicize in forms of posts on social media to attain viewers towards your website. Finally, stay active by publishing newer blogs as frequently or at least a blog per week.
A media page is the category of the website where the author can provide various information that is specifically targeted towards the masses or rather for the Media. This page will consist of a downloadable author’s photograph and book cover. It is always recommended to add as many links to the online coverage or press material that is connected to the book, related topic or even in regards to the author. It is also important to ensure that there is a link added to the contact page for the media to be able to approach the author easily when/if interested.
An important perspective to remember is that the content is required to be organized well and not to be overwhelming. An important way to ensure such is by organizing the content on the website that is assembled in the menu in an order that is not confusing. The best way is by creating an impressive display that has a drop-down menu or sub-menu that will contain additional information in it. Using such layers, menus and sub-menus will help visitors to easily skim the surfaces or access information.